To many this is a really tough question to answer. There are many business that are doing fine without a website and many have thrived without one for a very, very long time. This is why it is so hard for some people to justify the need for a professional or corporate website. This is true whether the company is selling anything online or if they just want to inform people. Many even find that websites are an unnecessary burden and risk to the business because stories, both true and false, about the effects of hackers on the internet. However the big question remains, and it is whether a website is actually useful to a business.
If you want the shortest and sweetest answer then it would obviously have to be “yes”, a website is important to be had and it important to be had by basically any business large or small. The main reason for this is plain and simply due to the way people operate and do business now-a-days. More and more people are accessing the world through the internet and to not have an internet presence can not only make you miss great opportunities but it can also significantly harm your business. This is why it is so important to have an affordable and professional websites that is accessible from anywhere on the internet. This can in most cases be the difference between successful and rich or failure and poor. All of this revolves around the prime reason, which is what a digital presence means.
For most people now, the main source of information is through the internet. Fast diminishing are they days when newspaper advertisements were actually an option really considered by customers. Today’s biggest trend is to search almost everything through Google. This simply translates to the fact that you will need google to be able to find your company. Even if your website is not designed to handle sales or any real interactive functionalities, the basic advantage to be gained is that people are able to find information about you and what you have on offer and how or where you can be found. This means that people, even before they step out of the house, are checking online about the shops that have what they are looking for and they will not visit or even know about companies if Google search results did not bring up the details from different websites.
With all of these in mind, it is easy to understand how and why the internet is so important for the success and occasionally the death of businesses at home and around the world. .